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Content & Brand Lead

EzyHelpers is, at its core, a content company that also places caregivers. The journal, the service pages, the locality pages, the tone of the WhatsApp messages our Care Managers send at 11 PM — they all need a single, calm, honest voice. The Content & Brand Lead owns that voice. You’ll publish 4 long-form journal posts a month, refresh service and locality pages quarterly, commission illustration and photography, run a monthly newsletter, and shape every piece of family-facing communication. You’ll also own SEO — keyword strategy, internal linking, AEO/llms.txt content, structured data tone, the lot.

Responsibilities

  • Publish 4 long-form journal posts per month, each ≥1,200 words.
  • Maintain and version-control the entire content corpus (services, localities, journal).
  • Run editorial review for clinical accuracy with the consulting nurse.
  • Commission illustration, photography, and short video from agencies.
  • Manage SEO end-to-end — keyword strategy, on-page optimisation, AEO, llms.txt.
  • Write the monthly newsletter (~5,000 subscribers, growing).
  • Maintain brand-voice guide and review all family-facing copy.
  • Build and brief external freelancers as content needs scale.
  • Track content performance — rankings, time on page, conversions.
  • Run quarterly content reviews with the founder.
  • Represent the brand at small media conversations and partnerships.
  • Develop the editorial-board partnership with our consulting clinicians.

Requirements

  • 5+ years content / editorial experience, ideally in healthcare or wellness.
  • Demonstrated long-form writing chops (portfolio required).
  • Working knowledge of SEO and analytics (Search Console, GA4).
  • Ability to edit clinical content for a lay audience without losing accuracy.
  • Strong project management — running 4 pieces a month with research, edit, illustration.
  • Comfort with markdown, Git, or similar version-controlled workflows.

Nice to have

  • Prior experience at a healthcare publication, wellness brand, or care startup.
  • Experience with Indian regional language content (Kannada, Tamil, Hindi).
  • Hands-on SEO at an Indian D2C / healthcare brand.
  • Comfort briefing illustrators or photographers.
  • AEO / generative-search experience.

Shift

  • Daytime — flexible, results-based. Hybrid (2 office days, 3 remote). No weekend work.

Compensation & benefits

  • ₹70,000–₹1,50,000 / month.
  • Annual conference + book budget ₹50,000.
  • Stock options (cliff after 1 year).
  • Group medical insurance (family floater).
  • Annual leave (24 days).
  • Sabbatical eligibility after 3 years.

Career path

  • Year 1–2 · Content & Brand Lead — own the editorial calendar.
  • Year 2–3 · Head of Brand & Content (₹1.5–2.5L/month + equity).
  • Year 3+ · Head of Marketing / Founder’s Office.

Apply

Application form

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Roles, tenure, and specifics that match this opening (field work, team leadership, verification, sourcing, ops — as applicable).

What draws you to this position and how you would contribute in the first few months.